Film cameras have been dinosaurs of the photography industry. With digital cameras now being the “norm”, most photos are stored on computers and never make it to prints. This HP ad was effective and caught my attention because of this combined with the tagline. Like most digital camera owners, I am guilty of taking an obscene amount of photos but never ordering prints. This ad addresses that as well as taps into my “mother guilt.” I have a photo album compiled for my son, but right now that album consists mostly of photos from the “film age.” The imagery used in the ad strongly plays up the “mother guilt” aspect while offering a solution to remedy that feeling.
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