Current research has shown that people that drink soda for breakfast has more than doubled in the past 15 years. This Diet Coke ad specifically addresses that statistic. The ad is effective because the image grabs your attention and clearly states its message without the use of words. In addition, because Coke is an extremely trusted brand, the ad reassures to its audience that it is o.k. to drink Diet Coke for breakfast, perhaps enticing more consumers away from their morning coffee.
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